![]() ![]() The building immediately attracted tenants and became a hub for legacy and start-up water technology companies, as well as a few non-profits. In 2009, it formally established itself as a non-profit, and in 2013, it opened the GWC in a fully renovated building, which had once been a box factory. The reality of the “water cluster" in Milwaukee helped the Water Council forge an identity and a mission. Some of them have been in operation for 120-130 years." “So, when people talk about us ‘becoming’ a freshwater hub or capital, we already were that because of the long history of companies which were already here. “It’s not that we created a cluster we found a cluster," says Amhaus. In 2008, when the Water Council was forming as a loose consortium of legacy business and community leaders in Milwaukee, it was big news when Vandewalle & Associates, a consulting firm researching the business climate in Milwaukee, “discovered" that there was a cluster of water businesses in Milwaukee. #Pellucid water brew accelerator freeIn June, Cermak Fresh Market opened a 46,000-square-foot grocery store at South First Street and East Greenfield Avenue in a new shopping mall, Freshwater Plaza, near UWM’s School of Freshwater Sciences.įriends of the Shepherd Help support Milwaukee's locally owned free weekly newspaper. Many new lofts and apartments provide living space, and small shops and restaurants have proliferated. Developers have taken advantage of historic tax credits to rehab old industrial buildings. Dean Amhaus, president and CEO of the GWC, estimates that another $250 million may have been invested after 2014. The Global Water Center was one of the first buildings to be repurposed in Walker’s Point the area is really blooming around it.vĪ UWM report found that more than $211 million was invested in the new water technology district in northern Walker’s Point between 20. “Whether or not that effort ultimately succeeds, the City of Milwaukee has seen a lot of growth from this, particularly in Walker’s Point. (Leffelman is archiving documents and taking oral histories from the founders of the Water Council and from GWC tenants.) “The work of trying to build a global water hub was and continues to be something that Milwaukee hasn’t seen before," she says. “In 2014, when we saw that the Water Council was gaining momentum and looked at the work that the Water Council was doing, we really felt it could be historic for the City of Milwaukee and far beyond to the state and nationally," says Kristen Leffelman, field services representative for the society. In 2014, the Wisconsin Historical Society, which has long collected history as it unfolds, opened a field office at the GWC. ![]() “You can go around the world, and it’s hard to find anything comparable," he says. It also is encouraging cutting-edge water research that Marquette University and UW-Milwaukee are conducting, as well as supporting an incubator program for start-ups.ĭavid Garman, chief technology officer for the Water Council and associate vice chancellor for water technology, research and development at UWM, says the cluster of water technology companies in Milwaukee is probably the biggest in the world. ![]() The Water Council’s Global Water Center has been instrumental in bringing together regional companies old and new that are producing 21st-century water technologies. Freshwater Way (formerly West Pittsburgh Avenue). Since 2013, delegations from 74 countries have visited the Global Water Center (GWC) at 247 W. Recently, however, Milwaukee has developed a 21st-century industrial identity as the “Water Capital of the World." Almost overnight, it has become a go-to destination for companies and countries that want to solve their water problems. In the 1990s, “City of Festivals" was tried. In the early 20th century, Milwaukee was known as the “Machine Shop of the World," while simultaneously enjoying a long run as the “Beer Capital of the World." But these nicknames are long out of date, and Milwaukee has been casting about for a post-industrial identity. ![]()
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